As if making a great game isn't hard enough, you still need to promote it. But how important is marketing as a part of game development? Extremely important! Here are a few supporting points:
1. More Marketing = More Sales: As Geoffrey "GZ" Zatkin from EEDAR points out, a mediocre game with high marketing spend is bound to sell more than a great game with low marketing spend.
"A mediocre game with high marketing spend is bound to sell more than a great game with low marketing spend."
2. Fans as Game Ambassadors: Connecting with fans should be a part of your development process. By engaging fans from inception to beta testing, you not only receive valuable feedback but also gain ambassadors who promote your game. So, don't be afraid to engage your fans early!
3. Absolute Requirement to Access Publishers, Stores and Crowdfunding: Every sales and/or funding channel partner will require you to provide marketing assets in order to feature your game on their portfolio and/or site.
Happy marketing! Questions / comments? I can be reached at @montpedro